Leonetto Cappiello Grafofoni Columbia Graphophone Milano Italy Ad Poster 57"

Description

Vintage Leonetto Cappiello advertising poster for Grafofoni Columbia 1920 (Columbia Graphophone Company). It shows a couple dancing on a gramophone player. This poster was groundbreaking in its time because Leonetto Cappiello created an impressive aesthetic effect by painting figures on a monochrome background combined with vividly colored graphics that influences many artists to this day.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

Condition

Very good.

Dimensions

42" x 57"h